Tuscany Medieval Festival,

About the event

The Historical Reenactment Association White Company A.p.s. is pleased to present a new edition of the TUSCANY MEDIEVAL FESTIVAL, an extraordinary event that will be held in Livorno (LI) at the fortress-park FORTEZZA NUOVA on May 9, 10, and 11, 2025, officially presented through a press conference.

The Festival, unique in its kind as demonstrated in the previous editions of 2022, 2023, and 2024, blends entertainment, music, culture, food, and historical reenactment in an engaging and unforgettable format. The project, once again supported by the Ministry of Culture through a specific call for proposals, is sponsored by relevant entities such as the Municipality of Livorno, the Tuscany Region, and the LEM Foundation. The participation of ENGLISH HERITAGE, a public body dedicated to managing England’s cultural heritage, confirms the international scope of the event.

The theme of the Festival will be the Middle Ages, particularly the 14th and 15th centuries (1300 and 1400). The Fortezza Nuova will be fully accessible and set up with stages, themed areas, a food area, camps, activities for children, rides, and itinerant shows, offering an engaging experience for all visitors.

In the ‘Historical Reenactment and Associations’ section, managed by the White Company staff, over 15 of the best national and international entities will participate, with a total of 150 reenactors, fighters, and performers in historical attire. Battles, duels, military demonstrations, archery, artillery, educational activities, and visitable camps will animate the event for two days, with the support of CERS (European Consortium of Historical Reenactments).

The ‘Artistic and Shows’ section will be curated by WAVENTS S.r.l., the leading event company specializing in historical reconstructions, public events, museum setups, and artistic and multimedia productions. The ‘Food’ and logistics section will be directly organized by White Company, while health and emergency support will be entrusted to CISOM.

A valuable confirmation is the involvement and participation of the Gare Remiere Città di Livorno, which will organize an improved event related to the world of rowing races, to which the city is particularly attached. This event will involve several boats affiliated with the city palio. We do not exclude the possibility of involving additional recognized entities and professionals in the sector in the organization.

The 2022 edition recorded more than 6,000 visitors in just 2 days, and despite the bad weather, 2023 maintained the same enthusiasm, while the last edition reached a record of 9,000 attendees. With the ambitious goal of exceeding 10,000 participants for the 2025 edition, we will expand the offer both in quality and quantity. We look forward to an unforgettable journey into the heart of the Middle Ages.

Why should you sponsor?

We are convinced that investing in advertising today is essential for a company to reach an ever-growing number of customers and to make its presence known. Therefore, visibility is never enough, and in this case, it will be prominent, associated with an entity rich in social, cultural, and positive values in many aspects, in a festival that reaches people from all over the world. This year, the extraordinary concession to project logos, images, and messages of enormous dimensions on all the massive walls of the Fortress is a more than unique opportunity for immense visibility on a protected historical asset of primary importance that overlooks the entire city and the tourist port. This opportunity will help us improve the level of the Festival, which has now reached great dimensions and will always be more of a challenge for a non-profit association like ours.

Francesco D'Ario

The White Company APS association, organizer of the Festival, was founded in Livorno by a group of young history enthusiasts, specifically of the Middle Ages. After years of historical-themed events and reenactment projects, President Giuseppe Pugliese and Vice President Francesco D’Ario brought this ambitious project to life. Currently, the association has more than 60 members, with branches in Livorno, Pistoia, Lecco, and Rieti. We promote schools of historical fencing and medieval combat in collaboration with CSEN, and we participate and collaborate with numerous cultural and educational activities at schools, universities, and museums throughout Italy. We also participate in the largest historical-medieval themed events in the world as well as in Italy. The increasing professionalization of our members and prestigious collaborations have led to the natural evolution of the project: the competence and resources to organize high-level events throughout the territory. From this, the dream of having our own event was born, which became a reality in 2022 with the first Leghorn Medieval Festival in Livorno. This event, born in the post-pandemic period amid much skepticism, proved to be a success. After three editions of growing satisfaction, the Tuscany Medieval Festival has been enhanced and has taken on an international form, confirming itself as the medieval festival par excellence of all Tuscany. This is possible thanks to the valuable support of the Municipality of Livorno and the Tuscany Region, who believed in the festival from the beginning, recognizing its incredible potential and benefits. Despite the significant outlook and the challenges that will come, the values of inclusivity, openness, social value, and love for history and culture remain firm and fundamental. These values have distinguished us and allowed us to achieve unimaginable goals at the beginning of our adventure. There is still much work to be done, the festival is growing year after year, involving increasingly important entities in the sector, both nationally and internationally. In addition to this exponential process of growth and value, we do not exclude the possibility of proposing a winning format in other areas of the region and beyond.

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