I once attended a marketing event in New York. Being surrounded by marketing experts is truly a great thing, but I was stunned by their reaction when our discussions turned towards sponsorship. It was obvious that the marketing experts considered sponsorship to be a marketing technique below their “class”. Interesting enough to discover why sponsorship […]
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In this series, we speak about tools that make sponsorship easier. We know that sponsorship is relational and that many processes can be optimized by using the right tools. Disclaimer: we are in no way affiliated to the products or services described and don‘t get any money whether you purchase or not the product or […]
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This blog post appeared as a guest post on the etouches blog Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and […]
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This blog post appeared as a guest post on the etouches blog Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other […]
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This blog post appeared as a guest post on the etouches blog Quite often organizers on SponsorMyEvent ask me: how long will it take to find a sponsor. My answer might be a bit disappointing, but it is very true: sometimes it is very fast, sometimes it takes a long time and sometimes it will […]
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There are plenty of 5k or 10k runs, marathons or semi-marathons out there. Yet none of these concepts is comparable to the concept The Night Nation Run introduced: combining lights, music, dj’s and … running. This concept is applied on a large scale with various events across the US and even on an international level. […]
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This guest-post from Peter Poehle has appeared on the etouches-blog: The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors. At SponsorMyEvent, we review dozens of upcoming events every day and many are sent back or are denied to be featured on the […]
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Many of our organizers reach out to SponsorMyEvent with a very clear expectation: they want to find sponsors with the least effort possible. That’s an approach I can perfectly understand. Yet it’s the wrong approach. Finding sponsorship is a though business which cannot be done effortlessly.
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As annual mega-conference and expo Dreamforce wraps in San Francisco this year, we’d like to share a bit of inspiration from the digital side of their event management: the Dreamforce 2016 event sponsorship prospectus. This 41-page .pdf behemoth is something for all #eventprofs to behold: it’s a beautiful document, well-crafted in terms of information flow […]
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This week’s steal-worthy sponsorship idea comes fresh off the heels of Mozcon 2016 with sponsor Buffer’s oh-so-smooth swag. So many companies spend big bucks on a sponsorship and relish the opportunity to put a branded item into a hot conference or event’s swag bag or they stock up their booth reps with plenty of branded […]
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Steal This Sponsorship Idea: Practical Product Giveaway We’re kicking off a new series here at the SponsorMyEvent blog to inspire event organizers and sponsors alike with sponsorship ideas that they can adapt for their own event strategies. This week’s sponsorship idea comes from the Pitchfork music festival. The three day Chicago-based outdoor event experienced some heavy rain […]
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Who Will Sponsor My Event? One of the biggest challenges that event organizers face in acquiring sponsors for their event is how to identify potential event sponsors. It’s shocking how many event organizers aren’t clear on who their prospective sponsors are and why it’s important; without sample sponsor personas, it’s impossible to market your event […]
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Event Sponsors Will Ask These 7 Questions: Don’t Get Tripped Up! It’s a well-documented fact that event planners have to wear many, many different hats as part of their role, which can sometimes include taking on sales responsibilities when it’s time to find sponsors. It’s important to be prepared for those conversations so we’ve put together […]
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What Event Organizers Must Do To Successfully Sell Event Sponsorship In 2016 And Beyond Events have long been a marketing channel for brands to grow their market share through exposure to highly engaged audiences. The problem is that event marketing has lagged behind other marketing channels in terms of performance tracking and as a result, […]
Continue reading > Get Started By Posting Your Event On The SponsorMyEvent Marketplace Finding event sponsors is no easy feat. By posting your event on SponsorMyEvent’s Marketplace, you’ll gain exposure to thousands of sponsors who are searching for events just like yours to sponsor. This post will walk you through the best practices of creating an event prospectus […]
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Unless you’re a born salesman, it can be incredibly painful to pick up the phone, dial up a stranger and pitch them on sponsoring your event. This post will teach you how to ask for sponsorship. Write An Elevator Pitch For Your Event Most of us have had to give an elevator pitch to concisely […]
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Event sponsorship is often seen as overpriced logo placement. But, it’s very similar to the model that household name brands leverage with brand activations at major international events like Lollapalooza, SXSW and Cannes. So how can event planners repurpose the ideas behind these activations to fit the scale of their own events and the budgets […]
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Recently, Toutapp’s founder Tawheed Kader went public with his decision to nix event sponsorship in the name of ‘operational ruthlessness’. At SponsorMyEvent we’ve heard this sentiment echoed over and over again when talking to marketers who are concerned that they won’t derive positive ROI from event sponsorship spend. Kader articulates a valid concern which is […]
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A sponsorship prospectus can make or break your event’s bottomline if you’re planning to rely on the budget that can come from sponsorship revenue. The most important thing to remember is that you’re selling something beyond your event — you’re selling the value that a sponsor can derive from choosing to sponsor your event. Give […]
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Real Tactics You Can Use To Measure The ROI Of Event Sponsorship Event planners not only have to juggle logistics, attendees and venues, but organizers also have to convince sponsors that they will receive a reasonable return on their investment. This reward can have a monetary value but, more often, it’s measured by meeting objectives designed […]
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Marketers, Here’s How To Choose Events To Sponsor For many marketers, event sponsorship can be an overlooked channel. But for those marketers that have opened up their minds (and budgets) to the potential ROI that sponsorship can bring to their marketing programs, how do they spot the right events to sponsor? Look for event organizers […]
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The success of your event sponsorship sales is highly dependent upon how the packages are designed. Prospective sponsors should be able to quickly digest the packages and have a clear understanding of the value they’ll receive for the cost of the offerings. The right mix of both of these elements can result in irresistible event […]
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There’s no doubt that brands believe in sponsorship on a mass scale. In their 2016 “What Sponsors Want” survey, IEG found that sponsorship spend is projected to continue its year-over-year growth with spending increasing 4.5 percent over 2015 to $60.2b in 2016. Yet despite the significant global spend on sponsorship, many marketers have a tough […]
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Whether you’re planning a usergroup event for a startup, an endurance race competition or an annual fundraiser for a nonprofit, you’ll almost certainly need sponsors regardless of what type of event you’re hosting. Sponsors can bring cachet to your event, help offset costs and even help drive registration or attendance. But where can you find […]
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We don’t want you to spend hundreds of dollars hiring a designer for a custom-made logo for your event. But please, don’t let your event stand naked. We at SponsorMyEvent see way too many events popping up without any logo or visual at all. That’s a wasted opportunity, especially as the logo will be the […]
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