Luxury Mayhem League,

About the event

Luxury Mayhem League is a studio-based, team makeup competition where artists face off in timed rounds to create professional beauty looks under pressure. Designed with a sports-style format, the event features coaches, judges, and rotating players and is filmed and edited into episodic content for social media and online distribution. We are launching our first pilot season and partnering with select brands for early sponsorship placement, on-camera visibility, and product integration throughout the competition.

Why should you sponsor?

Sponsors partner with Luxury Mayhem League to secure premium, on-camera brand placement within a competitive beauty entertainment format. The studio-based production provides consistent visibility through wearable logos, host mentions, and natural product integration, with additional exposure through edited episodes and social distribution. With limited sponsorship slots and category exclusivity, brands receive focused attention and the opportunity to align early with a growing league.

Jeffrey Asomani

I am a Front Office Supervisor at a historic Hilton property in Washington, DC, where I manage daily operations, team coordination, and guest experience within a fast-paced, professional environment. With a lifelong passion for sports and competitive formats, I developed the concept for Luxury Mayhem League as a structured, rule-based makeup competition designed to function as an official sport rather than a traditional game show. I oversee the league’s development, production planning, and brand partnerships with the long-term goal of building a legitimate, repeatable platform that delivers lasting value and visibility for both participants and sponsors.

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