Jujubee from RuPaul's Drag Race,

Why should you sponsor?

A sponsor should support our event because it offers direct access to an engaged, highly social audience in a setting where beauty, self-expression, and pop culture naturally intersect. With Jujubee at the center of the event, the opportunity is especially strong: she is one of the most beloved and enduring stars in the RuPaul’s Drag Race universe, with appearances across multiple franchise installments and a long-standing influence on drag and beauty culture.

Jujubee also brings meaningful audience reach beyond the event itself. Her Instagram alone has about 1 million followers, giving her name strong recognition and adding real promotional value and excitement around the night.

For sponsors, that means alignment with an event that already has built-in cultural relevance and audience interest. It also means multiple opportunities for brand visibility through inclusion in goodie bags, placement on marketing materials, and live shoutouts during the event — allowing the sponsor to become part of the guest experience rather than just appearing as a logo. This creates a more memorable and authentic connection with attendees.

William Roehl

Velvet is one of Honolulu’s premier nightlife destinations, known for creating high-energy, community-driven events that blend entertainment, self-expression, and strong visual appeal. Our programming ranges from drag performances and special guest appearances to themed parties and culturally relevant nightlife experiences that draw an engaged, social, and trend-aware audience

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